Includes bibliographical references (p. [269]-273) and index.; Introduction : Microsoft 2.0 : welcome to the new (post-Gatesian) Microsoft -- Microsoft 1.0 : it was all about Bill -- Microsoft 2.0 : The buzzwords -- Microsoft 2.0 : the people -- Microsoft 2.0 : Products on the near-term radar screen -- Microsoft 2.0 : Big-bet products -- Microsoft 2.0 : tried and true business models -- Microso…