E-Book

The media handbook: a complete guide to advertising media selection, planning, research, and buying

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Detail Information

Series Title

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Call Number

659 KAT m

Publisher

New Jersey : Lawrence Erlbaum., 2007

Collation

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Language

Inggris

ISBN/ISSN

1-4106-1397-6

Classification

E900

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Advertising media planning
Mass media and business
Marketing channels

Specific Detail Info

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Statement of Responsibility

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Other version/related

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