E-Book

The handbook of online and social media research : tools and techniques for market researchers

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Summary: “Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, community panels, blog mining, social networks, mobile research, e-ethnography, predictive markets, and DIY research”-- Provided by publisher.

Summary: “The book will become the key reference point for research practitioners and buyers as they move from their security blanket of traditional research, with its outdated notions of science and reliability, into the maelstrom that is unfolding in the post Web 2.0 world of Twitter, community panels, Facebook, and YouTube”— Provided by publisher.

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Availability

Detail Information

Series Title

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Call Number

658.83 POY h

Publisher

UK : John Wiley & Sons., 2010

Collation

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Language

Inggris

ISBN/ISSN

978-0-470-71040-1

Classification

E600

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

SOCIAL MEDIA
INTERNET SEARCHING
Marketing research

Specific Detail Info

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Statement of Responsibility

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Other version/related

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