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Advertising and the mind of the consumer : what works, what doesnt, and why

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Perpustakaan UNIVERSITAS LIA 659.1019 SUT a
002584
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Detail Information
Series Title
-
Call Number
659.1019 SUT a
Publisher
St. Leonards, NSW : Allen and Unwin.,
Collation
xv, 326 p. : ill. ; 23 cm.
Language
Inggris
ISBN/ISSN
1865082317
Classification
600
Content Type
-
Media Type
-
Carrier Type
-
Edition
rev. 3rd.
Subject(s)
Consumer behavior
Advertising--Psychological aspects
Specific Detail Info
-
Statement of Responsibility
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No other version available

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