E-Book

Public relations for Asia

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This book has its origins in our experience of teaching Public
Relations (PR) to students from all parts of Asia at the University of
Westminster in London. All education should be a stimulating experience
– for teachers as well as for those they teach – and for us this
was very much the case on our PR courses. Our interaction with students
from China, India and from many other countries in the
region continues to give us plenty of food for thought about the
nature of PR work in Asia.
“Public Relations” – under that title – may be a relative newcomer
to the region, even if many of the techniques associated with it have
been embedded in traditional cultures since ancient times. What is
clear is that, however late their beginnings, the new PR industries
across Asia are now growing at a furious pace. The latest techniques
in PR are needed not just for domestic commercial reasons, or to further
public policy goals, but to meet new international demands, as
Asian markets receive unprecedented amounts of foreign investment
and as Asian companies increasingly become players in their
own right in the international market place.

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Detail Information

Series Title

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Call Number

659.2072

Publisher

New York : Palgrave Macmillan., 2008

Collation

xi, 233 p. : ill. ; 24 cm.

Language

Inggris

ISBN/ISSN

0230549411

Classification

e650

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

ASIA
Public relations - Asia

Specific Detail Info

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Statement of Responsibility

Trevor Morris and Simon Goldsworthy.

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