E-Book

Qualitative research methods in public relations and marketing communications

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Detail Information

Series Title

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Call Number

659.2072 DAY q

Publisher

New York : Routledge., 2002

Collation

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Language

Inggris

ISBN/ISSN

0-415-22273-7 (hbk)

Classification

e600

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Qualitative research
Corporations–Public relations–Research–Methodology
Public relations–Research–Methodology
Marketing research–Methodology

Specific Detail Info

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Statement of Responsibility

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