Advertising and the mind of the consumer: iklan yang berhasil, yang gagal dan penyebabnya

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Advertising and the mind of the consumer: iklan yang berhasil, yang gagal dan penyebabnya

Sutherland, Max - Personal Name; Sylvester, Alice K. - Personal Name;

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Perpustakaan STBA LIA 659.1019 SUT a

003757

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Detail Information

Series Title: -
Call Number: 659.1019 SUT a
Publisher: Jakarta : Penerbit PPM., 2004
Collation: xvii, 408 hlm. ; 24 cm.
Language: Indonesia
ISBN/ISSN: 9794221596
Classification: 600
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): Consumer behavior
Advertising--Psychological aspects
Periklanan
Specific Detail Info: -
Statement of Responsibility: -

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