Colin Latchem and Insung Jung.
Len Unsworth.
Summary: “Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, communi…
Kay Richardson.
edited by Brenda Danet and Susan C. Herring.