Joanne Scheibman.
True stories of winners and losers in the quest for superior service. Who wins? Who loses? It’s up to you! Benchmark the best service innovations (Chapter 5: Generating New Ideas). Discover how to keep your customers happy, loyal, and buying more (Chapter 10: Building Up Your Business). Find out who makes the biggest mistakes in service, and what you must avoid (Chapter 13: The Infinite Absur…
edited by Richard M. Sorrentino, E. Tory Higgins.
edited by Joseph P. Forgas, Julie Fitness.