Marketing Research

Edition

-

ISBN/ISSN

0-471-17069-0

Collation

776 Hal.

Series Title

-

Call Number

658.83 AAK m

Qualitative research methods in public relations and marketing communications

Edition

-

ISBN/ISSN

0-415-22273-7 (hbk)

Collation

-

Series Title

-

Call Number

659.2072 DAY q

The handbook of online and social media research : tools and techniques for m…

Summary: “Drawing together the new techniques available to the market researcher into a single reference, The Handbook of Online and Social Media Research explores how these innovations are being used by the leaders in the field. This groundbreaking reference examines why traditional research is broken, both in theory and practice, and includes chapters on online research communities, communi…