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Microsoft 2.0 :how Microsoft plans to stay relevant in the post-Gates era

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Includes bibliographical references (p. [269]-273) and index.; Introduction : Microsoft 2.0 : welcome to the new (post-Gatesian) Microsoft -- Microsoft 1.0 : it was all about Bill -- Microsoft 2.0 : The buzzwords -- Microsoft 2.0 : the people -- Microsoft 2.0 : Products on the near-term radar screen -- Microsoft 2.0 : Big-bet products -- Microsoft 2.0 : tried and true business models -- Microsoft 2.0 : untried but unavoidable business models -- Conclusion : on to Microsoft 3.0.; Presents an analysis of Microsoft's future without Bill Gates, evaluating the prospects of the company keeping up with technological innovations and remaining a market leader against an increasing number of competitors.;

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Detail Information

Series Title

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Call Number

338.761 FOL m

Publisher

Indianapolis, IN : : John Wiley & Sons,., 2008

Collation

xvii, 285 p. ;

Language

Inggris

ISBN/ISSN

9780470191385

Classification

330

Content Type

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Media Type

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Carrier Type

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Edition

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Subject(s)

Microsoft software.

Specific Detail Info

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Statement of Responsibility

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